Marriott reveals NFTs as brand readies extended stay in metaverse

2021/12/08 Innoverview Read

Marriott International recently became one of the first hospitality brands to create its own digital art using nonfungible tokens (NFTs), the company revealed in a press release. On Dec. 4, three individuals won the pieces during Art Basel Miami, along with 200,000 reward points for the chain's loyalty program Marriott Bonvoy.

The move reflects a continued expansion of brands into the metaverse, a version of the internet bridging virtual and real worlds in a shared space that has yet to be fully realized. Marriott International said it will continue building a metaverse presence in 2022.