Retail giant Walmart is no stranger to AI and has begun testing its own large language model (LLM), which it may use for other applications.Wallaby, a suite of retail-focused LLMs, is traine

Dive Brief: Honda is tapping into fandom surrounding Formula 1 motor racing with an emotional new campaign entitled “Unstoppable Dreams,” per a press release.  Key to the campaign

For thousands of years, when people had questions they simply asked other people or went to the library. With the advent of search engines about 20 years ago, our ability to search for answers evolved

For years, Taco Bell has built its brand in the U.S. by connecting itself to four cultural pillars — music, sports, fashion and art — and turning its “Live Más” tagline into a consumer lifestyle.

Dive Brief:Dentsu has partnered with Sports Innovation Lab, granting the agency network’s data-driven solution, Merkury, deeper insights into sports audiences, per a press release. Sports In

Dive Brief:Disney is trying to level up its connected TV (CTV) strategy with new ad formats that integrate games and shoppable features, according to a press release.The gamified offerings, or “a

Dive Brief:Hyundai has launched a campaign showcasing its entire electric vehicle lineup, including the Ioniq 5, Ioniq 5 N, Ioniq 6 and Kona Electric, according to a press release.The campaign fe

Dive Brief:Mars candy brand Starburst debuted "Different Every Time," its first major campaign in 12 years, according to details shared with Marketing Dive.Campaign spots utilize generative