For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned

Walmart is eliminating some roles and “evolving the structure” of its U.S. retail media arm, Walmart Connect, according to an internal memo to associates reviewed by Marketing Dive. Changes to the adv

During Pat O’Toole’s two-year stint as chief marketing officer of Burger King, the fast-food chain leaned into artifical intelligence-powered customization, gamified its loyalty program 

President Donald Trump’s promised “Liberation Day” instating tariffs on a wide range of U.S. trading partners is setting off recessionary alarms as more than $2 trillion was wiped out from the st

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same n

Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching a Display Advertising API that expands the onsite display ads that its partner agencies can offe

"Sociable" is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. While the perception of Elon Musk’s X

Dive Brief:Simon Property Group launched a 3D holographic ad network at 30 of its malls, the company announced Wednesday. The partnership, alongside Hologram Media Network and Proto Hol