One of the major challenges marketers have faced during the pandemic has been keeping pace with quickly evolving COVID-driven consumer trends while preserving the big picture focus on brand. Walmart,

For most of the industry's life, retail had a plentiful supply of labor for critical tasks that was absolutely free. The source of that unpaid labor? Customers.Shoppers drove the last mile to and

Marketing merger and acquisition activity is primed to pick back up as winners and losers from the pandemic are sorted and a timeline for reopening crystallizes. While a rebound was expected even

Greeters stand by entrances next to hand sanitizer stations offering disposable masks to customers. Signs around stores encourage shoppers to wear a mask, avoid sampling products and stay six feet apa

Dive Brief:HBO Max, the video streaming platform started last year by AT&T's WarnerMedia, unveiled an interactive digital experience to showcase its content among visitors to SXSW Online, this

Two of the biggest retailers are raising the bar for what it means to be a true one-stop-shop. While some companies have downsized their inventories and closed physical locations, retail giants, namel

As COVID-19 first pushed swaths of consumers indoors a year ago, marketers shifted focus to the concept of digital community building. Brands, following years of trying to establish themselves as

Social influencers are poised to have a bigger presence in advertising campaigns in 2021 as marketers eye younger consumers who spend more time online. That engagement will help to support several key