NRF — Sustainability, which has been a buzzword in retail for years, took a bit of a backseat in 2020 as retailers turned their attention to tackling a global health crisis. It's just one of

General Motors unveiled the most significant refresh to its logo in more than five decades, reflecting a shift in focus to electric vehicles (EV). A wide-ranging ad campaign and website redesign aim t

Dive Brief:Burger King has introduced a new visual design that will roll out across all consumer touch points, according to details emailed to Marketing Dive. The update is the brand's first compl

Even as vaccine developments provide a clearer timeline for a pandemic recovery, 2021 is set to be another volatile year for marketers. If anything, the digital ecosystem is primed for a bigger s

Mack Weldon CEO Brian Berger thinks of the pandemic in three stages: triage, the new normal and the steady state.Not every retailer's path through the pandemic is the same, but just about every bu

As with everything else this year, the pandemic upset the holidays for retailers, forcing them to adjust to changing consumer behavior and safety demands. In a year that was heavily focused online, th

Dive Brief:Ford assembled several cast members from "National Lampoon's Christmas Vacation" for a holiday TV ad promoting the automaker's new electric Mustang, per a news releas

Triller is gaining traction as an advertising platform as marketers seek to reach a growing audience for user-created videos. Digitally native brands like Manscaped, L'Oréal's NYX Professional