Flipkart partners with Nothing to launch first NFT

2022/08/01 Innoverview Read

E-commerce giant Flipkart has partnered with phone business Nothing to launch its first ever non-fungible token on its new Web3 platform FireDrops as the business aims to add a new dimension to e-commerce. 

Flipkart aims to increase community engagement, follow the latest trends in technology, and create experiences based on accessibility and value with its foray into NFTs, Indian Retailer reported. Flipkart aims to bring NFTs to a wider audience through its new Web3 programme FireDrops. 
“Flipkart has always been at the forefront of innovation across all facets of digital commerce,” said the business’ chief product and technology officer Jeyandran Venugopal, Indian retailer reported. “We are delighted to join hands with Nothing to bring our customers into the Web3 playground with the very first NFT drop at Flipkart FireDrops, hosted on Polygon’s blockchain.” 

Flipkart customers who pre-booked then bought a Nothing phone during the pre-book sale period will be airdropped ‘Nothing Community Dots’. This will give them access to unlock special features which will include access to offline events and early access to new products. Community Dots is hosted on Web3 infrastructure Polygon, designed to offer a low carbon footprint minting experience. 
“We recently announced the Nothing Community Dots to create more meaningful connections with our community,” said Flipkart’s vice president and general manager. “This is a step further in that direction. We recently introduced Phone (1), our first smartphone and the gateway to future connected and open product ecosystem. Going forward, we also plan to make not just the phone category, but other ecosystem devices future-ready by enabling sustainable and secure access to Web3.”

(Copyright: fashionnetwork: Flipkart partners with Nothing to launch first NFT (fashionnetwork.com)