GoDaddy introduces generative AI tool for small businesses

2024/02/26 Innoverview Read

Dive Brief:

  • Domain registry service GoDaddy today (Feb. 26) has unveiled Airo, a new artificial intelligence (AI) solution geared toward small businesses, per details shared with Marketing Dive. 

  • GoDaddy Airo can generate a logo, website, email and social campaigns within minutes based on a simple description, per release details. The launch of Airo is being supported by a multichannel campaign, “Power Your Future,” that will span TV and social media.    

  • The tool is meant to jumpstart the success of small businesses, with those that use GoDaddy’s AI tools generating 28% more sales, per release details. The latest unveiling from GoDaddy sees it join a slew of others looking to cash in on recent AI hype. 

Dive Insight:

Domain registry service GoDaddy is looking to streamline the process of building an online presence for small business owners with the introduction of its AI-powered Airo tool. After being provided a brief business description, Airo can generate a domain name and additional content, including logo designs, a fully built website and a professional email account, per release details. Additionally, by uploading a product photo, Airo can automatically generate a custom product description. 

Supporting Airo’s launch is the “Power Your Future” campaign, which is meant to showcase all that can be achieved by business owners through the power of AI. Key to the effort are TV ads that show business owners leveraging the tech. In one spot, a person is seen using the tool to support her budding business from inception to launch, relying on her ideas to generate core assets like a logo and product description. Another spot, “Haute Dawg,” sees two women use Airo to bring new life to their hot dog stand, showcasing how the AI tool can generate a website, logo or social posts. Additional 15-second spots continue to break down the new tool’s potential. 

(Copyright: MarketingDive GoDaddy introduces generative AI tool for small businesses | Marketing Dive)