The “Wall of Dreams” effort includes murals designed by illustrator Paul Shipper and builds on the company’s recently launched “Keep Dreaming” campaign, which underscores the company’s commitment to a carbon-neutral future. The new installation begins with information about the company’s electric vertical take-off and landing aircraft (eVTOL) descending from the sky, rotating around in 3D and then taking off again.  

The experience then continues to outline how the company is working to achieve carbon neutrality by 2050, including projects involving algae and new products like Honda’s new 2024 Prologue, the company’s first all-electric SUV. Honda brand ambassadors will be present at each location to guide people through the experience and give away branded bags.  

Augmented reality has become a popular tool among marketers looking to spice up their outdoor campaigns. Companies including Tripadvisor, Shake Shack and Lego have all used AR to bring life to their outdoor advertising campaigns.