Meta Shares Tips on How to Improve Ad Performance with AI

With its AI ad tools driving improved performance for many ad partners, Meta has posted a new overview of how brands can make best use of its latest ad tools and options, including AI content generation, customized ad targeting, AI-powered video promotions, and more.

Which could provide some food for thought for your holiday campaigns, with Meta’s various options now generating strong results, and enabling more businesses to tap into video and AI targeting.

First off, Meta says that brands should lean into its AI targeting creative tools, which are now helping many businesses get more out of their campaigns.

As explained by Meta:

“By uploading multiple creatives with different themes and messages, businesses can leverage Meta’s AI to test and optimize at a scale that isn’t possible manually. For smaller advertisers with fewer resources, tapping into generative AI to build more creative variety, including video content, can be a game changer.”

Meta says that almost 2 million advertisers are now using its updated video generation features “with small and medium-sized businesses seeing strong adoption of image animation in particular.”

The capacity to tap into video, even without dedicated video assets, could provide a significant for your ad efforts, ensuring that you’re aligning with the latest shifts in usage behavior, while also creating standout, engaging ads that will resonate with users.

Meta currently provides AI tools that can generate images from text, generate video from text or images, add backgrounds to product images, generate ad copy, and more.

For example, Meta says that Ben and Jerry’s saw a 7% increase in link clicks, and a 6.5% reduction cost per link, when they utilized Meta’s AI background image generation feature.

And video is also helping to drive interest.

As per Meta’s Q2 earnings, overall time spent watching video on both Facebook and IG is up more than 20% year-over-year, with Meta’s improving AI targeting showing users more content that they’re likely to find interesting and useful.

Reels are the main driver on this front, and that also opens up new opportunities for brands.

Meta says that a recent survey of its users showed that 79% have purchased a product or service after watching Reels. Which is probably not entirely indicative of the general population, but it does show that Reels can be a powerful driver of brand response, not just entertainment.

So how do you make the most of Reels for your promotions?

(Copyright: SocialMediaToday Meta Shares Tips on How to Improve Ad Performance with AI | Social Media Today)