DevanOnDeck held a pair of dad jeans close to the camera to give TikTok users a detailed look of the product, all while describing which demographic this item would appeal to and how to style it.On it
When Snapchat released its iconic lenses almost six years ago, teens watched as they appeared on screen rosy-cheeked and vomiting rainbows, their eyes doubled in size. The interactive lenses changed a
Apparel retail, an industry segment that has been in turmoil since well before the pandemic, is poised for a reset as the pandemic shows signs of easing in the U.S.Already, there are signs o
Audio streaming giant Spotify recently bought the maker of live audio app Locker Room, another sign of the growing interest in the social audio industry popularized by the buzzy Clubhouse app. Th
As retail, a fundamentally environmentally unfriendly industry, works to become more green, it faces challenges at every turn. Those include that products must be packaged somehow, and then if a
One of the major challenges marketers have faced during the pandemic has been keeping pace with quickly evolving COVID-driven consumer trends while preserving the big picture focus on brand. Walmart,
For most of the industry's life, retail had a plentiful supply of labor for critical tasks that was absolutely free. The source of that unpaid labor? Customers.Shoppers drove the last mile to and
Marketing merger and acquisition activity is primed to pick back up as winners and losers from the pandemic are sorted and a timeline for reopening crystallizes. While a rebound was expected even