Instagram is bringing ads to its Shop feature globally, the Facebook-owned app announced a few weeks after it began piloting the ads with select U.S. brands.Dive Brief:Instagram began testin
Few national brands attract the level of cult-like devotion as Taco Bell. When the restaurant chain refurbished a hotel in its image a few years back, rooms quickly booked up, with fanatics
Dive Brief:Walmart has named Publicis Groupe its U.S. media agency of record after working with WPP's Haworth shop for the last five years, according to an announcement. The transition is eff
Dive Brief:YouTube is promoting its short-form video offering YouTube Shorts with a global advertising campaign targeted at Gen Z users and creators, according to details emailed to Marketing Dive. It
Despite experiencing the same challenges brought on by the pandemic as most of the industry, DTC furniture brand Outer hasn't slowed down on its path to growth.At the start of this year, the compa
Amazon doubled down on its commitment to expand its logistics and fulfillment network on its latest earnings call.The e-commerce giant is focused "squarely on adding capacity to meet the current
In a video that garnered over 2 million views, Adam Mosseri, the head of Instagram, announced where the app is headed in the future."We're no longer a photo-sharing app," he said. Instea
Dive Brief:Campbell's will mark the redesign of its iconic soup can labels with a nonfungible token (NFT) collection by artist Sophia Chang, per a press release. The updated labels maintain t