Dive Brief:Off-price retailer HomeGoods has launched an online store on its website, HomeGoods.com.HomeGoods parent TJX Cos. announced late last year that the home specialist would move
Despite several years of an industry-wide focus on improving measurement and transparency — in digital and elsewhere — the space continues to encounter steep roadblocks that could demand greater colla
As the NFL season kicks off, brands looking for savvy ways to tap into fan culture need look no further than the Kansas City Chiefs. The team's engagement on social media is stronger than any othe
Dive Brief:Clif Kid, the Clif Bar-owned food brand targeting younger consumers, is aiming to inspire confidence in kids with a back-to-school campaign supported by 13-year-old pro skateboarder and Oly
Dive Brief:Joining other Amazon aggregators in attracting investors, Forum Brands raised $100 million in debt financing thanks to a partnership with TriplePoint Capital, the startup announced in an em
Dive Brief:Francesca's has emerged from bankruptcy with new ideas about how to thrive in a tough apparel market further complicated by the pandemic. The chain joins Victoria's Secret and
Dive Brief:TikTok and Shopify announced a partnership on Tuesday that would bring shopping capabilities to the video-sharing app in a move that leverages its highly specific algorithm.With t
Instagram is bringing ads to its Shop feature globally, the Facebook-owned app announced a few weeks after it began piloting the ads with select U.S. brands.Dive Brief:Instagram began testin