The world’s two largest digital advertising platforms maintained a juggernaut pace in Q1, topping analyst expectations, but questions linger as to whether soaring investments in artificial intelligenc

Major brands are introducing AI into their experiences, offering customers new options for everything from product discovery to customer service. Just this week, Dick’s Sporting Goods announced t

Dive Brief:Upscale leather goods and fashion brand Coach is teaming up with The Sims video game on branded in-game items and wearables that will be available free to players of The Sims 4, according t

Dive Brief:Lexus debuted a holiday marketing effort that was crafted with generative artificial intelligence, according to a press release. The luxury automaker’s “Built for Every Kind of Wo

Dive Brief:Dollar Shave Club is again taking shots at legacy razor brands, this time with the aid of generative artificial intelligence, per details shared with Marketing Dive. A new 60-second sp

Meta grew revenue 26% year over year to $51.24 billion in Q3, according to an earnings statement, beating analyst estimates on a key metric tied to its advertising business. Impressive momentum i

Target is taking a fresh approach to promoting its latest design partnership, shifting away from studio-shot imagery and embracing social-first marketing, Marketing Dive can exclusively share. The col

The IoT promised many advantages to customers, but for many of us, its only success has been filling our homes with useless “smart” gimmicks. Our many connected gadgets often refuse to talk to each ot