Dive Brief:Upscale leather goods and fashion brand Coach is teaming up with The Sims video game on branded in-game items and wearables that will be available free to players of The Sims 4, according t

Dive Brief:Lexus debuted a holiday marketing effort that was crafted with generative artificial intelligence, according to a press release. The luxury automaker’s “Built for Every Kind of Wo

Dive Brief:Dollar Shave Club is again taking shots at legacy razor brands, this time with the aid of generative artificial intelligence, per details shared with Marketing Dive. A new 60-second sp

Meta grew revenue 26% year over year to $51.24 billion in Q3, according to an earnings statement, beating analyst estimates on a key metric tied to its advertising business. Impressive momentum i

Target is taking a fresh approach to promoting its latest design partnership, shifting away from studio-shot imagery and embracing social-first marketing, Marketing Dive can exclusively share. The col

The IoT promised many advantages to customers, but for many of us, its only success has been filling our homes with useless “smart” gimmicks. Our many connected gadgets often refuse to talk to each ot

Shake Shack has seen positive same-store sales growth for several quarters, but its underinvestment in advertising compared to larger fast-food and fast-casual peers prevented the burger chain from re

With its AI ad tools driving improved performance for many ad partners, Meta has posted a new overview of how brands can make best use of its latest ad tools and options, including AI conten