Dive Brief:Consumers are increasingly looking to find meaning in everyday life, often swapping things for experiences, according to a new report from spirits marketer Diageo.Sixty percent of
Dive Brief:MoonPie, the purveyor of marshmallow-filled snacks, ran a global ad campaign targeted at extraterrestrials, according to details shared with Marketing Dive.Working with agency of record Tom
As we move deeper into the AI era, many questions about data privacy and control remain unresolved. By now, most of us are fully aware that everything we do online causes personal data to be generated
In the year since OpenAI debuted ChatGPT, generative artificial intelligence (AI) has captivated trend watchers across advertising, technology and culture at large. Among consumer brands, the generati
Web3 products and services could benefit from the streamlined user experiences that have been mastered by Web2, according to several industry builders who attended Next Block Expo in Berlin.Speaking t
Kevin Frazier has ambitious plans to involve more voices in crucial conversations guiding artificial intelligence (AI). As an assistant professor of law at St. Thomas University spearheading an e
In a presentation at AI & Big Data Expo Global, Jason Smith, Chief Digital Officer of Publicis Groupe, shared insights into the role of AI in reshaping decision-making processes within t
The significance of blockchain in the daily healthcare routineBlockchain has the potential to revolutionize healthcare by preserving data integrity, fostering better teamwork, and increasing patient c