A year and change after entering the discourse, the metaverse seems like a must-have for brands angling to reach Gen Z. Standing out from the pack is hard in the rush of new entrants, meaning marketer
On Oct.7th, InnoKOL had a fascinating conversation with Mr. Stephen Laundy, the Managing Director of FashionCompass.co.uk talking about his unique work experience and profound insights
Dive Brief:Despite an increased emphasis on the importance of data in marketing, only 53% of marketing decisions are influenced by data, according to a new survey by Gartner.The consulting firm p
In an effort to position itself as a fashion destination, Walmart announced on Thursday that it’s rolling out a new Be Your Own Model virtual try-on function, according to a company post. Th
Dive Brief:Puma debuted its first-ever metaverse experience, Black Station, which features NFTs that can be redeemed for limited-edition physical sneakers, according to a press release. The exper
Over the past year, non-fungible tokens (NFTs) have become commonplace, with brands frequently tying them to digital perks, merchandise and exclusive experiences. Though the tokens have gradually been
Dive Brief:Coca-Cola launched a campaign around the FIFA World Cup 2022, per details shared with Marketing Dive. The “Believing is Magic” campaign builds on the brand’s “Real Magic” platform and featu
Dive Brief:Buy now, pay later company Afterpay has partnered with New York Fashion Week (NYFW) to release limited-edition non-fungible tokens (NFTs) that come with exclusive merchandise and in-person