The stunning collapse of Silicon Valley Bank (SVB) last week has sent out shockwaves across multiple industries and left the business world on edge. The impacts on marketing are still coming into focu
Dive Brief:Influencers have the single largest impact on consumers’ sustainability choices, ahead of TV documentaries, news articles and government campaigns, according to a study shared with Marketin
Dive Brief: L’Oréal’s Maybelline New York is enlisting its first-ever digital avatar, named May, for a campaign surrounding the launch of its new Falsies Surreal Extensions Mascara, accordin
Generative AI is firmly in the sights of social media. Meta is forming a new product group around generative AI to focus on ‘building delightful experiences’ into all of the company’s products, while
Dive Brief:Mercedes-Benz is bringing more robust integrations from Google Maps, TikTok and other third-party apps into its vehicle systems, according to announcements made during a strategy
The Super Bowl for decades has served as advertising’s flashiest night of the year, drawing a slew of brands to craft witty, often star-studded commercials — Super Bowl LVII being no different.&n
Dive Brief:Fanta Orange is getting a product overhaul and accompanying integrated marketing campaign in North America as parent Coca-Cola looks to bolster the appeal of the soft drink, per details sha
Dive Brief:Digital commerce spend exceeded $1 trillion in 2022, a 21% year-over-year (YoY) increase, according to Comscore’s 2023 State of Digital Commerce Report. The total marks the highest yea