Is the marketing pendulum swinging back toward normalcy in 2024? Ad spending is trending that way but skewing more digital than ever. A potential recovery comes on the back of easing inflati
Victoria’s Secret partnered with Google Cloud to bring AI and generative AI to its online customers in an effort to increase inclusivity and improve personalization, Victoria’s Secret Chief
Dive Brief:Amid the predicted e-commerce sales growth this holiday season, consumers could generate as much as $82.1 billion worth of returns, according to a new report from CBRE and Optoro.Nearl
Dive Brief:Burger King in Brazil has launched a "Hangover Whopper" campaign that provides hungover consumers with discounts on the brand's sandwiches, per details shared with Marketing D
Dive Brief:Consumers are increasingly looking to find meaning in everyday life, often swapping things for experiences, according to a new report from spirits marketer Diageo.Sixty percent of
Dive Brief:MoonPie, the purveyor of marshmallow-filled snacks, ran a global ad campaign targeted at extraterrestrials, according to details shared with Marketing Dive.Working with agency of record Tom
Dive Brief:Honda is hitting large shopping centers in the Los Angeles area for its first augmented reality (AR) out-of-home (OOH) activation showcasing its electric vehicles, according to information
Dive Brief:Lego is encouraging playful competition this holiday season with the launch of an augmented reality (AR) “Snow Throw” snowball throwing contest, per details shared with Marketing Dive.Displ