Retailers building their own platforms to sell and place ads for marketers is a business firmly in its boom period, with the looming deprecation of third-party cookies and demand for alternatives to d
Toys R Us has been liquidated, resurrected, liquidated again and resurrected again. Meanwhile, the story of the old big-box version of the toy store chain is still being written. In court pa
Dive Brief:While consumers spent more time with media in 2021, the growth rate decelerated from the previous year to 1.6%, for an average of 54.4 hours per week (HPW), according to a PQ Media report s
Dive Brief:The global social commerce industry is expected to grow three times as fast as traditional e-commerce, from $492 billion in 2021 to $1.2 trillion by 2025, a new Accenture report titled &quo
Dive Brief:P&G Beauty took its first step into the metaverse with the Consumer Electronic Show (CES) debut of a virtual storytelling world called BeautySphere, according to a press release.Be
The holiday shopping frenzy is typically followed by a tidal wave of returned merchandise, a long-time source of lost sleep (and lost revenue) for retailers. But by making the return process painless,
Dive Brief:Forever 21, the retailer owned by Authentic Brands Group, is hopping on the Roblox bandwagon with an exclusive partnership with the gaming platform, per a press release. It entails the
Dive Brief:Eight months after introducing the Futurecraft Footprint shoe concept, Allbirds and Adidas on Dec. 13 announced the commercial launch of the product, which will be available on bo